This QuickStart! Guide to SEO focuses on the skills and information that every web designer and content creator should know about how to use search engines to promote their web sites. Search Engine optimization (SEO) refers to the art and science of getting a Web site to appear prominently in the organic search results of a search engine, when a search is conducted using terms relevant to that web site. It means getting noticed before all your competitors when a search is conducted on a topic related to your site. If helping your customers find your site is important to you, then you need this course.
* VTC QuickStart! courses are available only to registered Online University members.
Course Introduction
What is Covered Here pt. 1 What is Covered Here pt. 2
Introduction to Search Engines
Why SEO is Important
Limitations of SEO
Crawler-based Search Engines
Creating Site Maps
Checking the Status of Your Sites
Page Caches & The Google Toolbar
Page Titles & Page Descriptions
Page Content
Every Page a Homepage
Choosing Target Keywords
Finding Keywords
Using Analytics & Search Tools
Google’s AdWords Research Tool
Refining Your Keywords
Domain Names
Choosing Effective Domain Names
Designing Pages Search Engines Like
Create Keyword-rich Pages
Meta-tags / Breadcrumbs / Internal Links
Common Page Design Mistakes
Links
Why Search Engines Like Links
Strategies for Improving Links
Paid Adds & Reciprocal Linking
New Trends in Web Search
Real-time & Vertical Search
Local & Universal Search
Wrap Up
Disclaimer
About the Author